Week in a Nutshell #18

Welcome to the eighteenth episode of the 'Week in a Nutshell’ series,

This is the second consecutive week that I share news from Turkey. Android One program was launched in Turkey and Facebook continues its hot streak of launching new products.


  1. Android One launches in Europe with a decent and affordable smartphone
  2. Facebook: Introducing Instant Articles

Android One launches in Europe with a decent and affordable smartphone

I realized that I've recently started using my smartphone more than my laptop to complete most of my daily tasks. However, I'm also concerned that I end up checking my social media accounts in between my tasks and waste my time. But, all in all it is a fact that smartphones add a significant value to our daily lives.

I know that most of you who are reading these lines are already making plans to buy the next iPhone. But, let's keep in mind that these smartphones, especially the high end ones like iPhones and Samsung Galaxy series, cost a little fortune and unfortunately there is a great number of people out there who cannot afford to buy a smartphone considering only 1 in 4 people in the world owns a smartphone.

Imagine if there was a way to improve the smartphone penetration in the world and provide equal opportunity to every single human being in the world to access world's information with ease. There is already an initiative to do just that. Enter Android One.

Android One program partners with local telecom companies and mobile device makers to deliver affordable smartphones with the best Android experience. First set of Android One smartphones were launched in India back in September 2014. After 9 months of its initial launch in India, Android One entered to the European market by launching the first Android One device, General Mobile 4G Android One in Turkey last week. 

General Mobile 4G Android One has strong technical specifications and an affordable price tag of 699 Turkish Lira (270$). I don't want to raise your expectations, its build quality and design are not as good as an iPhone 6 but let's keep in mind that you need to pay approximately 2.500 Turkish Lira (970$) for an iPhone 6 in Turkey. Considering the huge price difference, General Mobile 4G Android One will be a great alternative for those who are looking to buy their first smartphone or for those who don't have the budget to afford an iPhone 6.

Turkcell, Vodafone and Avea are the three big telecom operators in Turkey and they all have their own branded smartphones; Turkcell T60Vodafone Smart 4 Mini and Avea inTouch 4. These smartphones are also positioned for the low-cost smartphone segment. However, I believe General Mobile 4G Android One will have the competitive advantages against these smartphones by having the most recent Android operating system version and 4G support.

Facebook: Introducing Instant Articles

Facebook launched Instant Articles that enables publishers and content creators to create native content for Facebook. 

Instant Articles was launched with 9 strong partners including The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. There are 2 very important value propositions of Instant Articles as they were mentioned in the launch video.

  1. Instant Articles feature significantly decreases the load time of the content. Internet users are becoming less and less tolerant to load times on the internet therefore it is very important for publishers to get their content in front of their audience as quickly as possible.
  2. Instant Articles can boost the interactivity and the engagement level of the content. For example, you can zoom in to an image posted within the content and you can focus on different parts of the image by tilting your mobile device. There are other ways to interact with the audio and video content as well.

I believe Facebook is targeting a future scenario where users would prefer reading content in the form of an Instant Articles over to reading the content on a publisher's regular website thanks to these high interactivity and engagement elements. Facebook will also benefit from this by keeping its users within their mobile app rather than directing traffic into other publishers web sites. However, Facebook is a huge traffic source for publishers and content creators. If Instant Articles feature manages to keep more and more users within the Facebook app rather than directing users to publishers web site, this would be bad news for the publishers since it will end up decreasing the visitor and impression metrics of the publishers' web sites. I'm really curious about how this will play out in the long run.

We came to the end of the eighteenth episode of ‘Week in a Nutshell’ series. If you enjoyed this post, I'd be happy if you could comment, share, like and/or recommend it.